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Return
to Website Design
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Return
Visitors = Financial Reward |
Once people have
found your web site, you need to keep them coming back - so if they require your product or service, yours is the first business to come to mind.
Here
are some ideas that have proved successful.
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Remind
visitors about your site
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Make
it worthwhile for visitors to send you their e-mail address. For
example: "Sign up for our newsletter [or notification of new
products]", BUT:
Use
your mailing list with discretion, sending only relevant e-mails at
reasonable intervals (weekly or monthly). Do not distribute your mailing
list to anyone. Scan all outgoing mail for viruses.
Put
your list of addresses in the 'BCC' field of your e-mail, rather than the 'To'
or 'CC' fields. This ensures each recipient sees only their own e-mail
address.
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Give
visitors a reason to come back
Provide
your target audience with fresh and useful information on a
regular basis: Tips, articles or industry news.
Provide
stress-relievers appropriate to your target audience. These could
be inspirational sayings and images, jokes, puzzles or funny
stories. Do not use any type of offensive material. Also, be aware of,
and respect, copyright restrictions.
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Reward
your return visitors
Put
printer-friendly discount vouchers on your web site to apply to
purchases in a physical store.
Provide
discount vouchers at your physical store to apply to purchases from your
web site.
Run
competitions that encourage visitors to explore all that your site
offers: Ask a skill-testing question with the answer elsewhere in the
site.
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Remember
that everything on your web site reflects the quality and style of your
business. Develop a strategy that will appeal to your target
audience, then
follow it through. Be patient and persevere.
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Next
topic: Search Engine Optimisation |
How
much time and money should you spend on attaining high rankings in
search engines? How is a site "optimized" for best search
engine results? How do search engines work? What about those offers to
submit your site to "hundreds of search engines"? The
next issue will help you understand the world of search engines.
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